Social Media Lead
Fireflies by Noctua Interactive
Led social strategy for a 3D stealth puzzle-action game — coordinating a team of five to build pre-launch community momentum and brand-aligned content.
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Available for opportunities
Hello!
My name is Joseph Reyes-Hernandez. I'm a social media manager with 3+ years of experience creating content, growing communities, and turning analytics into strategy.
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Featured Work
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Recent Campaigns
Event Campaign
SWCA Holiday Party
Drove registrations for the SWCA's annual holiday party through a targeted social campaign across Instagram, Facebook, and LinkedIn reaching member and prospective-member audiences.
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Multi-Month Campaign
SWCA Tour of the Trades
Planned and executed a five-month social media campaign supporting the SWCA's Tour of the Trades program from August through December 2025.
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What I Bring
Full Skills
Core Skills
Digital Marketing & Content
Analytics & Research
Leadership & Management
Multimedia Production
My Toolkit
Platforms & Tools
The platforms and software I use to craft strategy, create content, and track performance.
Instagram
Facebook
LinkedIn
TikTok
Hootsuite
Buffer
Google Analytics
Meta Business Suite
Adobe Photoshop
Adobe Premiere Pro
Adobe Express
Adobe Illustrator
Adobe Lightroom
Canva
Slack
Basecamp
Asana
Google Ads
Instagram
Facebook
LinkedIn
TikTok
Hootsuite
Buffer
Google Analytics
Meta Business Suite
Adobe Photoshop
Adobe Premiere Pro
Adobe Express
Adobe Illustrator
Adobe Lightroom
Canva
Slack
Basecamp
Asana
Google Ads
Behind the Lens
View Gallery
Photography
3+
Years Experience
About Me
Community-centered storyteller & strategist
I'm a dual-degree graduate from Washington State University in Human Development and Digital Technology & Culture — with a deep focus on social media strategy, community engagement, and equitable communication.
I've worked across nonprofits, student government, and industry associations to build audiences, craft campaigns, and make data-driven decisions that actually move the needle.
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