My Work

Build a pre-launch social media presence for a student-developed 3D stealth puzzle-action game from zero — establishing brand voice, growing an audience, and driving awareness before the vertical slice release.

Developed a brand voice guide rooted in the game's eerie, atmospheric tone. Built a content calendar mapped to development milestones, delegated tasks across a team of five, and ran monthly performance reviews. Coordinated via Basecamp and Slack.

2,600 unique individuals reached across Instagram, Facebook, and LinkedIn. Gained 52 followers across all three platforms and accumulated 220 total interactions — including likes, comments, shares, and saves.

Drive registrations for an indoor golf tournament co-hosted by the BIA of Clark County, SWCA, and the Cascadia Tech Foundation — while reinforcing that all proceeds fund student scholarships and tool programs. A secondary goal was to document and showcase the event itself to build momentum for future participation.

Add your process here — how you structured the content calendar across the five-month run, the platforms and formats you used, how messaging shifted from pre-registration through event-day coverage, and any coordination with the co-hosting organizations.

Add your results here — registrations driven, event-day reach, engagement on post-event content, or any partnership outcomes tied to the campaign.

Promote student awareness of and participation in Washington State's legislative session — culminating in Coug Day at the Capitol — across four social channels reaching the WSU Vancouver student body.

Audited previous civic engagement campaigns to identify gaps. Built a mixed-media strategy spanning Instagram, Facebook, Twitter/X, and LinkedIn — pairing high-energy event posts with legislative updates and student testimonials, tailored to each platform.

Full roster of 25 students attended — an increase of 8 students from the prior year. Combined with a 23% average reach increase across all four channels over two semesters. Add any additional metrics here — sign-up timeline, top-performing post, or engagement rate.