Overview
The Tour of the Trades is an indoor golf tournament co-hosted by the BIA of Clark County, the Southwest Washington Contractors Association, and the Cascadia Tech Foundation. The event serves a dual purpose: bringing together the regional construction and contracting community while raising funds for student scholarships and tool programs that directly support the next generation of tradespeople.
The social media campaign ran from August through December 2025, covering the full lifecycle of the event — from early registration promotion through event-day documentation and post-event engagement.
Objectives
- Drive registrations for the indoor golf tournament
- Communicate that all proceeds fund student scholarships and tool programs
- Document and showcase the event to build momentum for future participation
- Strengthen visibility for the three co-hosting organizations across shared audiences